EXPERIENCE
MANAGER OF GRAPHIC & MULTIMEDIA DESIGN
Carnegie Mellon University in Qatar | Doha, Qatar
June 2022 – Present
CREATIVE CONSULTANT
Self-employed
July 2020 – Present
SENIOR DESIGNER
NYU Abu Dhabi | Abu Dhabi, United Arab Emirates
January 2017 – December 2021
Lead the institution’s design team from a creative and brand management perspective. Creative projects include national and international ad campaigns, bilingual (English and Arabic) reports and publications, photo and video art direction, and university merchandise. From a brand management side, I have developed brand awareness campaigns, implemented brand education seminars, and oversaw a complete brand refresh. At the core of what I do is a strong emphasis on collaboration. On a daily basis, I liaise with NYU leadership, faculty, and students on university initiatives that involve a strong brand presence. In addition, I have developed a strong brand and creative presence for the institution through co-branded programming with organizations such as the Government of Abu Dhabi, the Louvre Abu Dhabi, and the Jane Goodall Institute.
DIGITAL DESIGNER
Humanscale | New York City, New York
June 2015 – December 2016
Provide digital and creative solutions to promote Humanscale’s brand, messaging, and products. Work with executive, marketing, and product management teams to ensure that Humanscale’s visual collateral is both dynamic and compelling. Projects include online advertising initiatives, global product launches, UX and website development, photoshoots, and social media strategies.
DESIGNER
SanovaWorks Medical Marketing Agency | New York City, New York
July 2011 – May 2015
Creative and production for multiple internal and client-based projects including print, web, mobile, and event design. Work closely with marketing and account management to develop a design direction based on a client’s need and objective. Responsible for a project from its initial concept stage to final delivery. Liaise with printer and developers to ensure quality and design accuracy.
GRAPHIC DESIGNER
AdEase | San Diego, California
February 2010 – June 2011
Design production of ad campaigns for print, web, and television. Clients included government, banking, auto, entertainment, fashion, and real estate.
GRAPHIC DESIGNER
White Digital Media | Carlsbad, California
August 2009 – January 2010
Advertising and editorial design for the monthly publications Energy Digital and Business Review Canada.
FREELANCE
UNITED NATIONS
New York City, New York
Global Island Partnership monthly newsletter
SILVER VIPER MINERALS CORP.
Vancouver, BC
Brand Development
WINDNSEA SAIL CO
San Diego, California
Logo and packaging design
EDUCATION
POINT LOMA NAZARENE UNIVERSITY
August 2007– May 2010 | San Diego, California
B.A. in Graphic Design with a concentration in Advertising
FLORENCE UNIVERSITY OF THE ARTS
September 2008 – December 2008 | Florence, Italy
Studies in Graphic Design and Website Design
PALOMAR COLLEGE
August 2005 – May 2007 | San Marcos, California
Studies in mechanical drawing and computer drafting
SKILLS AND SOFTWARE
InDesign, Photoshop, Illustrator, Figma, Dreamweaver, Acrobat Pro, wirer framing, HTML, CSS, Word, Powerpoint, Excel, Keynote, project management